As the owner of a photo booth company, I understand the unique complexities that photo booth businesses face. One of those challenges is booking corporate clients. Corporate events can be a profitable niche, but it's notoriously challenging to find and coordinate those events.
In this article, I will be sharing my tips on how to find and close corporate leads for your photo booth business.
Set Goals for Your Photo Booth Business
Before diving into the tips, it's important to set goals for your company. If you're going after corporate clients, consider focusing only on corporate events. What does it look like in six months or a year? Do you only want to do events on the weekends, or do you want to be the biggest photo booth company in your area? What are your financial goals? Seeing your goals on paper will make it easier for you to plan for your business's future.
Go Where Your Clients Are
Most corporate clients can be found on LinkedIn, and some can be found on Instagram. However, make sure you focus your efforts on one or two social channels, so you don't try and please everyone.
If you know you're going after corporate clients, focus on LinkedIn and Instagram.
Understand the Committee or Group of Decision-Makers
Whoever you're talking to might not be the decision-maker, and that's because behind every corporate client, there's a committee of people that they need to present to.
That means whatever you're saying to them is going to be interpreted and shown to somebody else. This is why written proposals are essential when dealing with corporate clients.
Build Trust With Corporate Clients
Building trust is essential. You want to sponsor events where these people are going to hang out. Corporate people, marketing agencies, and the like, often attend galas and charity events.
Offer a Free Demo
Offer a free demo of your photo booth. Corporate clients are more likely to book your services if they've seen your booth in action.
Understand the Vision of Your Corporate Clients' Event
Understand their vision and make sure your booth fits their theme. Corporate clients often have a specific vision for their events, and if your booth doesn't fit in, they're less likely to book your services.
Offer Customization
Offer customization options for the photo booth. Corporate clients appreciate customizing things with their branding, and offering this option will make your booth more appealing to them.
Emphasize the ROI of the Photo Booth Experience
Emphasize the return on investment (ROI) for corporate clients. Explain how a photo booth can increase engagement, social media shares, and brand awareness.
Additionally, photo booths will collect important information from the users, such as their social handles, email address, name, and phone number. This information can be invaluable to corporate clients.
Corporate clients care about ROI, and showing them how your booth can deliver it will increase the chances of booking your services.
Follow Up With Them After Events
Follow up with your corporate leads. Corporate clients are often busy people, and it's easy for things to fall through the cracks. Following up shows that you're interested in their business and that you're a professional.
Have a Professional Proposal
Lastly, have a professional proposal. As mentioned earlier, proposals are crucial when dealing with corporate clients.
A professional proposal shows that you're organized and professional. It's also an opportunity to showcase your photo booth's features and customization options.
Conclusion
In conclusion, targeting corporate clients can be a lucrative strategy for photo booth business owners looking to increase their revenue streams.
By offering unique branding opportunities and tailoring packages to fit the specific needs of corporate clients, photo booth businesses can attract a steady stream of high-paying customers.
By following these tips and focusing on delivering a high-quality product, photo booth businesses can successfully expand their client base to include corporate clients.